We’re heading to Twilio SIGNAL 2025 for two full days of real conversations, practical insights, and shared excitement around what’s next in customer engagement. With a strong foundation in Salesforce and Twilio, we’ve helped hundreds of organizations bring AI, data, and customer engagement together to serve people better.
Stop by Booth #4, attend one of our sessions, or catch up with our team in San Francisco—we’d love to connect.
Sessions You Don’t Want to Miss
This isn’t our first SIGNAL. For years, our team (formerly Terazo) has helped lead the conversation on what’s possible with Twilio, from AI-powered engagement to secure platform integration. Now as part of Zennify, we’re bringing even more depth in Salesforce, data, and real-time communication.
Whether you’re exploring AI, rethinking customer service, or scaling personalized outreach, these sessions are packed with real results and practical takeaways.
AI in Production: Results from AI that Engages and Converts with Twilio
May 14 | 4:30 PM PST | Main Ballroom
See how brands like PrimeStreet and Treatwell are turning AI into real results, fast. From SMS re-engagement that doubled response rates to AI phone assistants booking appointments 3x faster, this session shows what’s possible when AI meets customer engagement.
Learn how to:
- Pair Twilio Flex, Voice, and Messaging with LLMs
- Connect customer data systems like Salesforce to real-time interactions
Customer Engagement with Twilio and Salesforce Agentforce
May 15 | 1:00 PM PST | Ballroom
Discover how a top food brand increased conversions by 20% with rich, personalized messaging across SMS, RCS, WhatsApp, and more, powered directly through Salesforce Marketing Cloud. This session explores real-world use cases and goes a step further with AI-generated content using Salesforce Agentforce.
Takeaways include:
- Using Journey Builder to trigger personalized messages
- Automating chat flows and opt-ins
- Routing live conversations to Twilio Flex
- Improving deliverability with intelligent fallback
- Generating content at scale with Agentforce AI to be delivered via Twilio
What We’re Watching Closely at SIGNAL
We’re not just attending SIGNAL, we’re tuning in closely to where the platform is headed. SIGNAL has always been a launchpad for ideas that shape the future of customer engagement, and this year is no exception.
Here are a few areas we’re keeping a close eye on:
- Opening Keynote
A glimpse into what’s next for CustomerAI, real-time engagement, and trust-based communication. We’re especially interested in how programmable communications are evolving for industries where compliance, accuracy, and speed all matter.
- Conversation Relay
This feature introduces real-time AI summaries, agent coaching, and channel handoffs with context, all inside Twilio Flex. It’s a natural next step in building smarter support experiences, and we’re already working with Twilio to bring it to life beyond SIGNAL.
- Customer Signals and Journey Intelligence
Sessions exploring how real-time data can power proactive, personalized outreach are right in our wheelhouse. We’re constantly building for teams that want better decisions, better messaging, and better results, and it all starts with unified data.
Meet the Team on the Ground
If you’re joining us in San Francisco, keep an eye out for a few of our go-to experts in customer engagement, architecture, and product strategy:
- Mike Kirillin, VP of Sales
- Torie Flood, VP of Twilio Alliance
- Mike Blakeney, Senior Solution Architect
- Tobia Schoder, Lead Product Manager
They bring deep experience across industries, and a shared goal of helping teams build faster with confidence.
Real Results, Real Impact
Working with customer engagement tools isn’t about features; it’s about what changes for your team and your customers. Here’s what we’ve seen across the industries we serve:
- 40% average handle time reduction
- 25% increase in lead conversions
- 98% SMS open rates
“The collaboration between Positec, Twilio, and Zennify (formerly Terazo) set a new standard for our customer engagement, with a 25% reduction in operational costs and improved satisfaction scores.”
— Karol Hawryszkiewicz, Customer Experience Manager EMEA, Positec
Learn how we’ve elevated CX for financial services, healthcare, and service-led industries.
Let’s Connect @ SIGNAL
We’re excited to connect at Twilio SIGNAL ‘25! Stop by Booth #4 to learn more about data-driven Salesforce consulting, improving actionable customer service KPIs, and how you can power your business with the right customer information. If you’ve got questions, speak with the team ready to engineer customer engagement outcomes at scale.
Well see you in San Francisco!
