Salesforce Marketing Cloud has five releases in 2021. In this recent release, there are many exciting updates.

Salesforce Marketing Cloud has five releases in 2021. In this recent release, there are many exciting updates.
Marketing Cloud admins can enforce multi-factor authentication (MFA) for all users. This setting prevents users in your tenant from skipping the registration process and forces them to register their verification method the next time they log in. This option applies only to Marketing Cloud tenants created before the August 2020 Marketing Cloud release.
You can enable this setting in the Security Settings section of Setup in Marketing Cloud. Salesforce plans to make this feature available to all applicable Marketing Cloud accounts by the end of August. You cannot disable this setting after you enable it. MFA will be mandatory for all Marketing Cloud customers beginning February 1, 2022.
This feature lets you use Marketing Cloud Setup to secure custom domains configured for Sender Authentication Package (SAP) or private domains configured for CloudPages.
Marketing Cloud admins can now customize the upper and lower thresholds for each Engagement Scoring KPI. KPIs include Likelihood to Open, Click, Unsubscribe, and Purchase (Requires Einstein Recommendations). This enhancement gives marketers greater control over how Engagement Scoring categorizes their contacts to better align their business goals with Einstein’s predictions.
Marketers continually test content to determine what’s working with the audience. But setting up tests and getting results the old way takes time. Einstein Content Testing is designed to make it easy to test content variations. Create a test, add the content you want to test, and then add the Einstein Content Testing content block to an email. Einstein performs the test and shows you the results in real time.
Generate, view, and share a detailed analysis of your email and journey campaign data to optimize performance and increase engagement with your customers. Datorama Reports for Marketing Cloud is now available for Pro edition, in addition to Enterprise and Corporate editions.
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