Customer engagement is changing, fast.
At Twilio SIGNAL 2025, that message came through loud and clear: AI is no longer experimental. It’s operational. But success isn’t about stacking tools. It’s about connecting them to data, systems, and outcomes that drive real value.
This year was our first SIGNAL since Terazo joined Zennify in 2024 expanding our ability to deliver more connected, AI-driven customer experiences. Terazo was, and remains, the top Twilio partner in North America, with more Twilio Flex implementations than any other firm. Now, as part of Zennify, we’re pairing that Twilio expertise with our Salesforce depth, platform strategy, and data capabilities to help teams across industries modernize engagement.
We showed up at SIGNAL not just to listen, but to lead. Here’s what we shared, what we heard, and how we’re helping teams move forward.
Data Is the Starting Line, and the Difference Maker
Every successful AI initiative starts with a solid data strategy. That point came through clearly during the Day One keynote, when Twilio CPO Inbal Shani said: “AI without data strategy is just automation without context.”
That theme echoed across SIGNAL. Whether you’re training models, personalizing outreach, or automating support, your data needs to be connected, governed, and usable across your engagement stack. We reinforced that message in every session and conversation: data isn’t just a starting point, it’s the engine.
If you’re working to align leadership, assess your current state, or map a clear path forward, our Data & AI Advisory Services are built to help. From full data strategies to focused AI roadmaps, we help financial institutions move with clarity and speed.
From AI Promise to AI in Production
AI doesn’t drive value on its own. You get results when it’s paired with real-time data, operational systems, and a clear business outcome.
In our “AI in Production: Results from AI that Engages and Converts” session we shared how customers like PrimeStreet and Treatwell are seeing real outcomes, not pilots, not POCs, but AI in production.
Revenue-Driving Results:
- 2x SMS response rates with AI-powered re-engagement
- 3x faster appointment booking using Twilio AI Voice assistants
- Improved accuracy and conversion by integrating real-time data from Salesforce and CDPs
These aren’t theoretical gains. They’re the result of connecting data, strategy, and AI with purpose.
Twilio + Salesforce: Where Messaging Meets Personalization
In our second session, “Customer Engagement with Twilio and Salesforce Agentforce,” we showed how a global food and beverage company increased conversions by 20% by combining Salesforce Marketing Cloud with Twilio messaging channels like SMS, RCS, and WhatsApp.
We walked through how to:
- Use Journey Builder to trigger personalized messages
- Automate opt-ins and chat flows
- Route live conversations to Flex
- Generate and deliver AI-created content through Agentforce
These are the kinds of scalable, integrated use cases teams are asking for—and we’re here to deliver.
What Leaders Asked Us (And What It Tells Us)
Across conversations with leaders in financial services, healthcare, and logistics, we heard a common thread: they’re ready to act, but don’t want more complexity.
Teams asked:
- How do we start without overhauling everything?
- Can Flex and Salesforce work better together?
- How can we cut handle time and still deliver a personal experience?
These are the right questions. And the answer is strategy-first: define your outcome, connect your data, and activate what you already have. That’s where we come in.
How We Help Teams Build Real, Connected Engagement
We help teams turn AI from a buzzword into business value. We do it by connecting Salesforce, Twilio, and real-time data to build experiences that are faster, smarter, and easier to trust.
We’re the most experienced Salesforce + Twilio integrator in North America, especially for industries where compliance, accuracy, and outcomes matter.
We focus on what moves the needle:
- AI-powered workflows built on governed, accessible data
- Flex + Salesforce architectures that reduce complexity and increase speed
- Messaging strategies that improve response rates, lower handle time, and deliver measurable ROI
It’s not about adding more tools. It’s about building smarter, with purpose
Let’s Build Something Real
SIGNAL 2025 made one thing clear: AI is here, and it’s working, if you have the right foundation.
That’s where we come in. Our Data & AI Advisory Services help you move from ideas to action. Whether you’re exploring your first AI use case or building a full strategy, we help you align, focus, and move fast.
Start small with an AI workshop or go deeper with a data advisory track. Either way, we’ll help you cut through the noise and build what works. Let’s connect.
