The Financial Services Zenn Lounge
Welcome to the home base of financial Services at Dreamforce 2025. Private, curated, and right across from Moscone. Join us for parties, sessions, networking, views, and room to think.
Focus, flow, and follow-through
Right across from Moscone, the Zenn Lounge is where financial services leaders connect for great conversations, standout sessions, and memorable moments.
Come for an always-on espresso bar, high-end catering, co-working space, live demos, and the best industry events at Dreamforce. Step up to the golf putting green, sit down for a guided tequila tasting, or take in the views over the Dreamforce campus. This is where financial services leaders think bigger.
Right across from Moscone, the Zenn Lounge is where financial services leaders connect for great conversations, standout sessions, and memorable moments.
Come for an always-on espresso bar, high-end catering, co-working space, live demos, and the best industry events at Dreamforce. Step up to the golf putting green, sit down for a guided tequila tasting, or take in the views over the Dreamforce campus. This is where financial services leaders think bigger.
Right across from Moscone, the Zenn Lounge is where financial services leaders connect for great conversations, standout sessions, and memorable moments.
Come for an always-on espresso bar, high-end catering, co-working space, live demos, and the best industry events at Dreamforce. Step up to the golf putting green, sit down for a guided tequila tasting, or take in the views over the Dreamforce campus. This is where financial services leaders think bigger.
What’s on at the Zenn Lounge?
Four days of focus, designed to serve one audience: financial services.
sessions
financial services parties & events
speakers
Explore the agenda
Tuned for financial services leaders, every session is practical, experience-based, and built to drive real outcomes.
For financial services
The Financial Services DF25 Tailgate Welcome Party
Kick off Dreamforce with epic views, cold drinks, BBQ bites, and the best crowd in financial services.
Bene’s & Benioff Keynote Watch Party
Breakfast, mimosa’s, and a perfect view of the action.
Annual Women in Financial Services Cocktail Hour
Candid insights from amazing leaders. Stay for wine and connection.
Theatre sessions and workshops
Banking on Relationship Capital
Transforming business data into wallet share.
FSC & Optimization
Financial services benchmarks, bottlenecks, and breakthroughs.
Insurance in Transition
Real-world wins from early FSC innovators transforming insurance.
The Intelligent Operating Model for Marketers
Data to done: move from idea to impact faster, safer, and smarter.
Seeing Your Clients Clearly
A Panel on the future of commercial banking insights.
Powering Better Credit Union Member Experiences
Building modern data architectures that unlock growth and scale.
Across the street, above the crowd.
We’re located less than two minutes from Moscone. Stop by daily for coffee, breakfast, lunch, co-working space, industry sessions, events, and more.
Location
201 3rd Street, 8th Floor, San Francisco, CA 94103
Open hours
Mon, Oct 13: 6:00–9:00 PM (Welcome Party)
Tue, Oct 14: 8:00 AM–5:00 PM
Wed, Oct 15: 8:00 AM–5:00 PM
Thu, Oct 16: 8:00 AM–12:00 PM (Recovery Room)
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Join the guestlist
Access is only available for financial services professionals and current partners of Zennify. Space is limited.