Zennify is excited to announce the acquisition of Terazo, a leading data engineering firm known for their expertise in AI, API, and application development.
Terazo’s expertise will solidify Zennify’s leadership as a top data consultancy on platforms like Salesforce, Databricks, and nCino, while enhancing our partnerships in regulated industries like financial services, healthcare, and utilities.
Meeting the Demand for Data Unification and AI-Driven Customer Insights
The acquisition comes at a pivotal moment, as market and customer expectations are rapidly shifting. For years, businesses in regulated industries have focused on creating exceptional front-end customer experiences but often put the complex backend systems on the back burner. With the rapid advancements in AI, the focus has shifted to connecting various data sources to get a true 360-degree view of the customer.
Salesforce has also recognized the critical need to unify customer data. Innovations like Data Cloud and the newly announced Agentforce, highlight a shift towards accelerating data unification and implementing experience-centric AI. Plus, there’s continued investment in zero-copy ETL partnerships with data platforms like Databricks.
“Customers are now seeking greater data engineering expertise to fully unlock the value of platforms like Salesforce,” says CEO Chris Conant. “Historically, the lack of accurate data and insights, along with limited process improvements, has been a major barrier. AI is changing that. Today, customers are moving beyond simple platform configuration to demand data and AI advisory services, CDP implementations, and generative AI use case development. Their challenges require not just experience design, but the right platform architecture and trusted, accessible data to drive real value from their technology investments.”
Salesforce’s growing strength in data and AI is mirrored within our own investments over the past 18 months, providing us the opportunity to work with leading financial institutions making similar investments. The acquisition of Terazo speeds up our ability to service more organizations, faster.
Building a next-gen data engineering-led consultancy
Tackling these challenges requires new skill sets and a strategy that considers all organizational platforms collecting valuable customer data. By bringing the talented Terazo team on board, we’re enhancing our ability to deliver enterprise-wide data strategies, AI tools, API and application development, and consulting services around platforms like Salesforce, Databricks, Twilio, and more.
Mark Wensell, CEO of Terazo, shares our enthusiasm: “Our strengths in data engineering, platform modernization, and AI make the Terazo team a natural fit with Zennify’s customer experience expertise. Together, we are positioned well to help both existing customers and new clients solve even more of their toughest challenges.”
Chris adds, “Terazo and Zennify share a common vision to help customers capitalize on the power of AI and data. Both companies have been investing in this vision for the last 18 months, but with the pace of change in this space we can do more. Together we can accelerate this vision and drive outcomes for customers faster and better at scale.”
We’re incredibly excited about this new chapter and can’t wait to see what we can achieve together.
To learn more about what this means for our customers, partners, and the industry, check out the full press release.
