Republic Bank
Banking
Republic Bank
About Republic Bank
Republic Bancorp, Inc. is the parent company of Republic Bank & Trust Company, which operates 42 full-service banking centers across five states. In Kentucky, the Bank has 28 locations across Covington, Crestview Hills, Florence, Georgetown, Lexington, Louisville, Shelbyville, and Shepherdsville. In Indiana, it has three locations in Floyds Knobs, Jeffersonville, and New Albany. In Florida’s Tampa metropolitan area, the Bank operates seven locations in Largo, New Port Richey, St. Petersburg, Seminole, Tampa, and Temple Terrace, along with a loan production office in Oldsmar. In Tennessee’s Nashville metropolitan area, it has two locations in Cool Springs and Green Hills. In Ohio’s Cincinnati metropolitan area, the Bank has two locations in Norwood and West Chester.
Republic Bank provides online banking at www.republicbank.com and has approximately $6.5 billion in assets. Headquartered in Louisville, Kentucky, its Class A Common Stock is traded on the NASDAQ Global Select Market under the symbol RBCAA.
Republic Bank. It’s just easier here.®
Situation
Republic Bank was dealing with a poorly implemented Sales Cloud instance that lacked a 360-degree customer view. This resulted in low adoption and heavy technical debt. To improve visibility and usage throughout its organization, Republic Bank needed a way to track the complete loan and mortgage sales cycle across multiple systems, and report on commercial groups and relationships.
Zennify’s mission? Improve scalability and enhance Republic Bank’s user experience—all while simplifying its data and eliminating siloed processes and technical debt.
The Zennify Solution
Technologies Implemented
Salesforce Financial Services Cloud, MuleSoft
Be Authentic
Strategy, Implementation, Managed Services
Systems Integrated
Blend, BytePro, NextGen
Strategy
Working closely with Republic Bank’s executive team, Zennify and Salesforce defined the initial MVP and laid the groundwork for a flexible, scalable technology foundation to grow with the business. Using MuleSoft, Zennify integrated Blend, BytePro, NextGen and Salesforce to maintain the status of all loans and mortgages across the organization.
As Salesforce’s go-to Financial Services partner, Republic used Zennify to implement Salesforce Financial Services Cloud (FSC), bringing the bank’s technology infrastructure up to date and equipping it with a resilient platform for future growth.
In addition, Zennify enhanced the bank’s Lightning interface, significantly improving user experience and adoption. Finally Republic was able to holistic customer view with the employee efficiency they desired.
Results
Created full visibility into the Sales Pipeline via MuleSoft integrations, enabling incredible customer and employee experiences and a true understanding of customer touch and relationship
Eliminated siloed processes and the need to re-key information, dramatically improving employee productivity
