Data as the Foundation

Wednesday, September 13th at 9:30am – 11:00am PST | Zenn Sky Lounge

Register Now

70+% of Digital Transformations fail and the root cause and ultimate outcome is bad data. 

Leading financial institutions put data strategy front and center and as a result accelerating time to value and maximizing ROI and success. Join us in an interactive panel to successfully navigate the complex landscape of data strategy and architecture.

Discover how strategic data architecture decisions, powered by platforms like Salesforce Data Cloud, can elevate your organization’s outcomes – whether you’re on the path to creating a robust Customer 360 or struggling to align data across systems.

Key Discussion Points:

  • Why should you care ? The impact of bad/good data on adoption and value realization
  • Demystify the foundational elements – Data Platforms, Data Lakes, Lake Houses
  • Who owns the data strategy and governance within a financial institution ? 
  • Data Strategy’s impact on scalable and sustainable Generative AI 
  • How to get started and effectively integrate data strategy into transformational efforts
  • Data Visualization and Analytics

Don’t miss this opportunity to gain insights from industry leaders, uncover data architecture best practices, and understand how Zennify’s expertise and Salesforce solutions can propel your institution’s data-driven success.


Date: Wednesday, September 13
Time: 9:30 am to 11:00 am PST
Venue: Zenn Sky Lounge, 201 3rd St, 12th Floor, San Francisco

Please note:
We’re excited to extend an invitation to you, however our venue has limited capacity and we may not be able to accommodate all invitees. We will do our best to ensure that as many guests as possible are able to attend. We appreciate your understanding. Thank you.



Gary Samuels

Vice President, Industry Business Consulting, Financial Services at Salesforce

Jon Beller

SVP, Digital Transformation Officer, First United Bank

Sam Friedewald

VP of Go to Market, Zennify

Manvir Sandhu

Chief Innovation Officer, Zennify