Prominent Digital Bank Launches New Brand & Business Account Opening Solution, Fast
Banking
Prominent digital bank launches new brand & business account opening solution, fast.
Situation
One of the nation’s premier financial services companies was looking to launch a new digital bank within a bank to service the small business market. This “start up” brand was a complete departure from their core business. They needed a partner to strategically guide and implement fast solutions. Enlisting a partner that knew how to design and build scalably for growth (and that could be used by the main brand) was essential.
The Zennify Solution
Salesforce Products
Financial Services Cloud
Omnistudio
4 Week
FSC Implementation
Time
Seamless Connection
Data Flows Entirely in Salesforce
Strategy
Using our extensive experience and understanding of commercial banking, Zennify advised on an MVP approach and recommended using the client’s existing Salesforce Financial Services Cloud (FSC) investment as the backbone of the new digital bank.
We built an MVP FSC instance to drive the proof of concept efforts in under four weeks.
We then leveraged our Salesforce Modern Account Opening Accelerator, built using Salesforce’s OmniStudio, to create a sleek online application experience for prospects and customers.
This included:
- Accepting an application
- On-brand UI/UX that’s optimized for easy use
- A flexible platform that’s easy to maintain internally
Results
Faster Account Opening
With all process data living inside of Salesforce, the company has a significant decrease in client onboarding time.
Quick Time-to-Market
They were able to get their new brand live and utilized quickly.
