Republic Bancorp, Inc. (the “Company”) is the parent company of Republic Bank & Trust Company (the “Bank”). The Bank currently has 42 full-service banking centers throughout five states: 28 banking centers in 8 Kentucky communities – Covington, Crestview Hills, Florence, Georgetown, Lexington, Louisville, Shelbyville, and Shepherdsville; three banking centers in southern Indiana – Floyds Knobs, Jeffersonville, and New Albany; seven banking centers in six Florida communities (Tampa MSA) – Largo, New Port Richey, St. Petersburg, Seminole, Tampa, and Temple Terrace, and one loan production office in Oldsmar; two banking centers in two Tennessee communities (Nashville MSA) – Cool Springs and Green Hills; and two banking centers in two Ohio communities (Cincinnati MSA) – Norwood and West Chester. The Bank offers internet banking at www.republicbank.com. The Company has approximately $6.5 billion in assets and is headquartered in Louisville, Kentucky. The Company’s Class A Common Stock is listed under the symbol “RBCAA” on the NASDAQ Global Select Market.
Republic Bank. It’s just easier here.®
Republic Bank was dealing with a poorly implemented Sales Cloud instance that lacked a 360-degree customer view. This resulted in low adoption and heavy technical debt. To improve visibility and usage throughout its organization, Republic Bank needed a way to track the complete loan and mortgage sales cycle across multiple systems, and report on commercial groups and relationships.
Zennify’s mission? Improve scalability and enhance Republic Bank’s user experience—all while simplifying its data and eliminating siloed processes and technical debt.
Working closely with Republic Bank’s executive team, Zennify and Salesforce defined the initial MVP and laid the groundwork for a flexible, scalable technology foundation to grow with the business. Using MuleSoft, Zennify integrated Blend, BytePro, NextGen and Salesforce to maintain the status of all loans and mortgages across the organization.
As Salesforce’s go-to Financial Services partner, Republic used Zennify to implement Salesforce Financial Services Cloud (FSC), bringing the bank’s technology infrastructure up to date and equipping it with a resilient platform for future growth.
In addition, Zennify enhanced the bank’s Lightning interface, significantly improving user experience and adoption. Finally Republic was able to holistic customer view with the employee efficiency they desired.